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Advertising Philosophy.The phrase Advertising Philosophy is an oxymoron.Advertising Philosophy is an oxymoron. In a word, this is what we believe in: whatever.whatever works.whatever works. Okay. That\'s two words.That\'s two words. Quibblers. We like you. Come, work for us in our Anal Retentive Geniuses Department (aka Project Management). Now, shut it.Here\'s a translation:translation: what we do must achieve results.results. You see, we are in the moving business.moving business. We move products.products, perceptions.perceptions and market share.market share. Most of all, we move cars.buses.votes.beverages.burgers.cough drops.dog food.real estate.money.people.people. We move them to think and talk, to act and react.to act and react. We believe work that moves is rewarding;rewarding; for the reader, the viewer, the user and, above all, for the marketer.for the marketer. On this site, you will see examples of work that does this.this. While we have your attention, here for good measure, are a few more things we believe in:things we believe in: never lying;never lying; always respecting our audience;always respecting our audience; billing fairly;billing fairly; playing cricket;playing cricket; lime pickle;lime pickle; steak and kidney pie.
by Barrett and Welsh
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